Why raw, meat-based nutrition is best for your dog.

Dogs thrive on a diet rich in high-quality protein and amino acids, essential for building and maintaining muscle. Animal-based omega-3s, especially from marine sources, are far more bioavailable than plant-based options, making them more effective at raising your dog’s omega-3 index (a key marker of EPA and DHA levels in the blood).

Meat naturally provides the nutrients dogs need in the right balance, just as nature intended. While nutritional science continues to evolve, current evidence supports what evolution has long known: minimally processed, meat-based diets are the most biologically appropriate and health-focused way to feed dogs.

A small amount of quality fruits and vegetables adds valuable fibre, phytonutrients, vitamins, and minerals - mimicking the gut contents of prey animals, which wild canines would naturally consume.

But good ingredients aren’t enough - dogs need to digest and absorb those nutrients. That’s why we include:

• Lamb tripe, a natural source of digestive enzymes and low pH to support digestion
  
• Prebiotics, which help maximise nutrient absorption
  
• Probiotics, live cultures that aid digestion and support a healthy gut microbiome
  

Raw diets are easier for dogs to digest than highly processed foods, meaning they get more out of every bite. That’s why we believe Super Raw is the closest thing to a natural, optimal diet you can feed your dog.